Brand Manager
Job Description
As a Brand Manager you will be mainly responsible for co-defining development of growth strategies and long-term plans, leveraging consumer insights and executing corresponding marketing programs for Single Serve Category.
- Deliver business, marketing and communication KPIs for Single Serve Category (Tassimo, Jacobs and L’OR Nespresso* compatible capsules)
- Co-define development of growth strategies and long-term plans, leverage consumer insights and drive corresponding marketing programs for Single Serve Category
- Work closely with Brand & Category HQ teams to export local insights and import best central solutions translated to local environment
- Manage everyday brand and business projects – incl. execution of marketing activities, providing analysis and recommendations, managing budget, answering ad-hoc requests
- Partner with all stakeholders (other functions within PL organization, creative agencies, media agency) to support execution of annual plans
- Contribute to build one marketing team
Qualifications
If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. We roll up our sleeves, pitch in, and get our hands dirty to break new ground. Committed to playing at our best, we think bigger and move faster, always rising to the challenge that matters most and celebrating the wins that count.
For this role we’re looking for someone who has the following skills and experience:
- 5+ years of experience within FMCG company (at least 3 years in marketing department)
- Experience in developing and executing effective brand communication and activations (preferably including digital activations)
- Experience in new product development and market introduction
- Strong logical, analytical and conceptual thinking
- High level of accountability and entrepreneurship
- Team Player - open with high interpersonal skills and positive attitude
- Ability to synthesize
- High engagement and motivation
Additional Information
At JDE, in addition to a competitive salary, we offer a wide range of benefits tailored to your needs:
- working for a leader of coffee market
- benefits such as private medical care, private pension scheme, life insurance, multisport card, language courses and more
- unlimited and the best coffee
*Trademark of a party not related to Jacobs Douwe Egberts
It’s amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS, we’ve made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world. To date, our coffee and tea portfolio is available in over 100 countries and includes iconic household names such as Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao and Gevalia. We’ve built our business on the belief that everyone deserves the coffee they love – no matter who you are, where you live or how you take it.