Consumer Research Manager
Job Description
JDE has a portfolio of strong coffee brands with rich heritage and history. As custodians of these brands it is our responsibility to ensure that they endure, grow and continue to move with the times as part of our mission to become the UK’s most chosen Coffee company. The Consumer Research Manager is responsible for working closely with the marketing teams to ensure we achieve these goals through a consumer-centric, evidence-based approach to brand building.
Sitting as part of our Market & Consumer Insights team with the UK Marketing function, the Consumer Research Manager is responsible for delivering against our adhoc research needs. Central to this is close collaboration with our Marketing teams, and the wider business, to understand critical knowledge gaps and identify appropriate research solutions to deliver against these needs.
- Collaborate with Marketing to build Research Plans against key objectives
- Write Briefs, gather proposals and select agencies to proceed with
- Ensure delivery of projects is clear, meets business objectives and implications are understood
- Drive Consumer-centricity across the JDE business
- Act as a critical thought-partner to the Marketing team and wider business
- Own our Mental Availability Tracking, including reporting to marketing teams and leadership
- Ensure the business is up to date on latest Macro and Consumer trends
- Manage our Mystery Shopping programme
Qualifications
Education
- Bachelors / Masters Degree or equivalent
Experience
Should have / demonstrate:
- A Passion for Consumer and Shopper Behaviour
- Be a strategic & innovative thinker
- Strong analytical and story-telling skills
- Strong communication skills: able to confidently engage with a broad set of stakeholders & lead external agency partners
- Confidence to present in front of large audiences
- Collaborates well across teams
- Significant relevant experience in relevant scale marketing business – FMCG Marketing or Research Agency
- Experience delivering projects across a wide variety of research methodologies (qual and quant) with a breadth of agencies
Additional Information
Our key values are “I own it”, “I bring possibilities” and “I care” and the profile of candidate we’re looking for should have a track record in strong accountability (including the ability to work independently with minimal supervision), entrepreneurship and in building winning partnerships across an organization.
#li-hybrid
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of creating coffee to make amazing moments happen, to become the most chosen coffee in the UK. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.
JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.
What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.